Ready your business for Small Business Saturday shopping!
Created by American Express in 2010, Small Business Saturday is sandwiched between Black Friday and Cyber Monday. This event was created to inspire local consumers to visit their small stores and start their holiday shopping. Not only does this bring in business to the smaller communities that need it, but consumers often find unique gifts that cannot be found in large, commercial stores. Now that it’s right around the corner, is your small business ready?
Inspire customers to visit.
Think of different ways you can get customers in the door. You could host a raffle, offer discounts, or invite a local industry expert to meet and greet people. Once you’ve thought of you will boost interest, take to social media to publish and promote your business. Send out a newsletter to your current subscribers letting them know you’ll be open for business!
Talk to the team.
Your small team of employees may not be used to a huge influx of guests in the store, so it’s wise to spend a bit of time preparing them. Ensure they know how to answer questions about the company or products so that they can give the guests the ultimate experience. To ready your team, consider offering them a bonus or giving them a small gift at the end of the day!
Prepare the space.
Make sure that all the aisles are clear for people to move, that there are no tripping hazards, and that employees are on hand to reach tall products. One of the worst ways to kick off the season is to have a customer injure themselves on your property.
Now that your business is ready, have a successful Small Business Saturday! For all of your business insurance needs in Mifflintown, Millersburg, Lewistown, and surrounding cities in Pennsylvania contact the professionals at Sausman Insurance Agency today.